Understanding marketing email services

Marketing email solutions are not all born equal. They all send your emails for you, most will track opens and clicks, and some will allow you to build complex automated email series that respond to the actions of recipients. Read on for a quick and dirty introduction to the various differences and find what will be right for you.

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Which is the best email service for a new business?

I’m sure every business owner wants to know which is the best email service for them. There’s no absolute right answer to this. It will vary depending on the business and their needs. However, if we focus our attention on new businesses, it becomes easier to reach a definitive answer. Read on and I’ll consider some of the options and tell you what you should be using.

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Is your website really selling your products?

We all know that “if you build it, they will come” is a load of fanciful arsehat. Too many of us, though, seem to believe that “if they come, they will buy.” It’s just as fanciful an idea. When they come, your site has to sell to them, just the same as a bricks and mortar store does. You’ll find one super simple and super valuable tip below.

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WordPress – the key facts

Here at Shop Owner Academy, we’re big fans of WordPress as the best tool for small business owners to launch their own web platform. We’re pleased to announce the release of a free guide that offers a full introduction to WordPress and clears up some of the common points of confusion.

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What is SSL and why should you care?

SSL is what makes web pages secure and places that little green padlock icon in the address bar of web browsers. If you’re not collecting credit card details or other sensitive data from your visitors, you may feel you can ignore SSL. If so, read on as I’m going to change your mind on that!

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Everything you need to know to get started with WordPress plugins

WordPress is a fantastic platform for web publishing. Some statistics claim a quarter of the internet’s sites are built on WordPress, but there’s no doubt a of of the popularity is down to plugins. Plugins allow us to add all sorts of new features and functionality with just a couple of clicks. As great as plugins are, there are some key things every site owner needs to know about plugins.

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