9 Ideas for Digital Products You Can Create and Sell - Shop Owner Academy
6 min read 9 ways to get digi with it

9 Ideas for Digital Products You Can Create and Sell

Digital products are great! There’s a ready target market of people who love buying products digitally. They welcome the convenience of buying something and getting it delivered instantly. They also love the flexibility digital products give them and they pocket the savings that digital products offer over tangible products. For example, there’s no postage cost, which can present a significant saving.

If you already have a product which you can create a digital version of then that’s great! But what about if you want to sell digital products, but are not sure where to start? Well, we have out our heads together and come up with nine ideas for digital products you can create and sell online.


This is perhaps one of the most obvious digital products to consider. If you keep a blog you could consider packaging together some of you best blog posts into an ebook format. If you’re thinking “why would someone pay for something that’s free on my site” – remember people will pay for convenience.

Ebooks are written on a whole range of topics. Think about the things you are passionate about and how you can share these passions with others. Ebooks also don’t need to be long and wordy. Again, people are paying for the value your words are giving them, not for the volume of words.

It’s straight forward to produce ebooks. Most word processing applications will help you create great looking ebooks. The free Google Doc application will output books in both PDF an EPUB format, which are compatible with most ebook readers.

Meal Plans

Remember, people will pay for convenience. Many busy people welcome help on all fronts, and a meal plan service is one of these. If you are knowledgeable about a certain diet or lifestyle you will be well placed to share this with others. There are a plethora of niches to consider, from meal plan ideas for parents with picky eater kids, through to meal plans for time-pressed executives. Recipes can also be a valuable add-on.


The internet is a very visual place. Stock photos are consumed greedily by bloggers, content writers, marketers etc. One of the key things that many people are looking for are stock photos that don’t look like stock photos. If you are handy with a camera, a stock photo site could be an interesting option. There are many ways you could approach this, including as a membership site or sell photos on a per-download basis.


We are constantly learning new skills and people are consuming digital courses at an increasing rate. If you have a skill or are experienced at something, can you package this into a digital course? Remember, you don’t need to be a global authority on the topic, you just need to be one step ahead of the people you are teaching.

For example, you may not be an expert 3d modeller, but if you have recently installed 3d software and have learned the basics, you will be well placed to help someone else get started. Arguably, being closer to a newbie than a global authority will give you a better insight into the needs of a beginner than someone who has been doing something for years and has lost touch with what it’s like to be a beginner.


Courses teach people skills and tutorials typically show people how to do things with those skills. Tutorials showing people how to make something or complete a project are a popular digital purchase. Groups of tutorials could also be packaged into bundles or ebooks.


A wide variety of digital art can be sold online. Think of wall art, greeting cards to print, graphics for use in web design or promotions, clip art, coloring pages – there’s a wide range of options to consider. If you have artistic skills, take a look at your style and think of how you can develop this into saleable digital products.

Educational Resources

Educational resources is a huge subject. This covers resources that teachers use in the classroom, through to resources parents use to help kids at home or resources students may use as study aids.

If you are a teacher you will know exactly the sort of resources you find useful and will know how to create your own to sell. However, even if you are not a teacher you may be able to create educational resources. As a parent you will know what helps you help your youngsters with their studies and as a student you will know the resources that were most useful to you. As well as lesson plans and other resources, online applications make creating things like puzzles and games to sell simple and straight forward.

Low Content Ebooks

Low content books are typically books and documents where there’s plenty of space for the customer to write their own content. This includes things like planners, journals, sketchbooks, diaries – and a whole range of other ideas. The key here is in the formatting and design of the page. Yes, people will pay for nearly blank pages, as long as they feel they are getting value from it. If a planner is nicely designed and laid out, a customer will love the way it looks, even though a large amount of the page is blank!

PLR / White Label / Resell Products

If you have got this far and have drawn a blank for ideas, there is another option you could consider. Some people make their products available for resell. These might be known as PLR (private label rights), white label or simply as products for resale. You buy the right to resell these products and they vary in type from ebooks to clipart – with a whole lot more in between. This can be an interesting option if you are just dipping your toe into the digital product market.

Great! But How Do I Get Started?

If this has piqued your interest, you may be wondering how to get started creating and selling digital products. The good news is that there are plenty of different ways you can get your products in front of potential customers. While there are a whole plethora of managed platforms specializing in products as diverse as teaching resources to food stock photos, one of the very best things you can do for yourself is to have your own website where you sell digital products. Yes, you can sell in other venues too, however, having your own website gives you control over your business.

An e-commerce site selling digital downloads is relatively simple to set up – and will cost you less than $10 a month to run. Interested in learning more? Click here to sign up and learn more.




Kate Pullen